Born of an inspirational trip to Tokyo, Superdry was created in 2003 by Julian Dunkerton and James Holder. Superdry’s style values have never wavered throughout its extraordinary journey: incredible tailoring, super-soft cotton with authentic vintage washes, high-quality fabrics and iconic hand-drawn graphics all combine to create future classics.
The core ethos to offer quality, value and design is as true today as it was in the early days.
Now sold in more than 100 countries worldwide, Superdry is a true British fashion success story whose brand DNA is synonymous with intricately detailed design, premium-quality fabrics and British tailored cuts. With its roots based around Japanese imagery and vintage Americana sportswear, Superdry has evolved into the most diverse British lifestyle brand with a true global reach.