pasty skin is biggest holiday hate
Airport launches new free spray tan
27 July 2010
Brits’ pasty skin is biggest holiday hate
London Gatwick Airport launches new free spray tan scheme
27 July 2010
THOUSANDS of Brits are heading off on their summer holiday in fear of flashing their fair flesh, reveals new research today.
Brits biggest holiday hate is baring their lilywhite skin, as almost one third (32 per cent) admit they dread showing off their pasty complexion. The research from London Gatwick Airport launches the airport’s new summer initiative ‘Gatwick Glow’ which will offer travellers complementary spray tans before they fly.
Being bronzed when hitting the sand is clearly more important than we think with holiday makers feeling more comfortable revealing their cellulite (22 per cent) and wobbly bellies (22 per cent) than their winter-white skin.
Going away with a pre-existing glow could be the way to go; over half (56 per cent) claim having a pre-bronzed-bod would give them more confidence on their first day.
And men are proving vainer than ever, as they fear exposing their tanless skin more than women when heading for sunnier shores, with close to four in 10 (36 per cent) admitting it’s their top vacation vex compared to 29 per cent of females.
Despite so many saying it would give them a much needed self-esteem boost on the beach, over eight in 10 (82 per cent) have never had a spray tan before jetting abroad – needless to say, Brits aren’t doing much to help their self-confidence on the beach.
Kim Francis, Marketing Manager at London Gatwick Airport said: “Gatwick Glow is designed to give our passengers a boost; we want them to head off on their holiday feeling great about themselves.
And with almost half of holiday makers (49 per cent) worrying about burning on the first day, we’ve partnered with St. Tropez to offer the spray tan facility so passengers can fly off already sunkissed, which we hope will prevent them from overdoing it on the beach.”
Get a glow on the go…
Today, London Gatwick Airport is putting an end to passengers’ pasty predicament by launching Gatwick Glow - a new summer initiative in partnership with St. Tropez.
Gatwick Glow will exclusively be giving travellers a ‘glow’ before they go by offering free spray tans to passengers. Anyone dreading baring all can have a full-body treatment to achieve a natural summer shimmer before they’ve even boarded the plane for hotter climates.
Holiday makers lucky enough to be travelling through Gatwick Airport from Wednesday 28th July – Sunday 1st August 2010 will be able to take advantage of the offer and have a free spray tan from St. Tropez Experts. Bespoke tanning booths will be located airside in the North and South terminals where passengers can get their pre-holiday glow.