Our strategy
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Our strategy

Our vision is to make Gatwick the best airport experience in Europe – the first choice for all our customers.
We will use our unique strengths to increase shareholder value through sustainable growth, operational excellence and commercial innovation.
Shareholder valueThe value we create for our shareholders by delivering long-term positive cash flow.
Sustainable growthProfitable growth: We will develop and grow our business to meet customer demand and create value for our shareholders.
Sustainability: We will balance the social, environmental and economic impact of our business operations, making safety and security a top priority.
Investment: We will work with our airlines and business partners to revitalise Gatwick, investing almost £1 billion between 2009 and 2013.
Operational excellenceLowest total cost to operate: We will unlock value by maintaining a competitive cost base and optimising productivity across the passenger journey.
Best at basics: We will do the basics better than anyone else, delivering our core service in a straightforward, consistently reliable and cost-effective way.
Commercial innovationSuccessful partnerships: We will work with our business partners to align our goals and deliver attractive commercial propositions that drive growth and value.
New revenue streams: We will use our knowledge and expertise to develop new sources of income.

