Our strategy

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Our strategy


Our vision is to make Gatwick the best airport experience in Europe – the first choice for all our customers.

Mission

We will use our unique strengths to increase shareholder value through sustainable growth, operational excellence and commercial innovation.

Shareholder value

The value we create for our shareholders by delivering long-term positive cash flow.

Sustainable growth

Profitable growth: We will develop and grow our business to meet customer demand and create value for our shareholders.

Sustainability: We will balance the social, environmental and economic impact of our business operations, making safety and security a top priority.

Investment: We will work with our airlines and business partners to revitalise Gatwick, investing almost £1 billion between 2009 and 2013.

Operational excellence

Lowest total cost to operate: We will unlock value by maintaining a competitive cost base and optimising productivity across the passenger journey.

Best at basics: We will do the basics better than anyone else, delivering our core service in a straightforward, consistently reliable and cost-effective way.

Commercial innovation

Successful partnerships: We will work with our business partners to align our goals and deliver attractive commercial propositions that drive growth and value.

New revenue streams: We will use our knowledge and expertise to develop new sources of income.

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