Our commercial expertise

World-leading airport commercial experience

BAA is the world’s leading airport retail developer and manager, bringing together premium customers, in premium retail spaces, hosting and supporting premium brands. Today, in our UK airports alone, we manage over 100,000m2 of retail space with over 750 outlets.

It is this unique experience, on a vast scale, that makes us one of the airport world’s most valuable retail and commercial developer partners.

Total commercial revenues
Our retail developer and manager role covers the full spectrum of commercial activities including:

• Specialty retail
• Books and news
• Duty and tax free concessions
• Financial services and bureau de change
• Food and beverage
• Car parking
• Car rental
• Advertising sales
• Telecommunications

Unique passenger research skills
Each year we interview over 130,000 of our UK airport users - over many years we have developed a level of passenger understanding and a range of research methodologies that is second to none in the airport industry. We use these same skills and disciplines to ensure an exhaustive and in-depth understanding of the passengers in each of our  overseas airport locations.

Our investment in data monitoring, passenger behaviour and profiling not only  contributes to our long-term retail planning by anticipating trends and expectations, but also to short-term tactical responses to sudden changes in circumstances from which the airport industry is constantly at risk.