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Lacoste is a premium casualwear brand offering a selection of womenswear, menswear, kidswear, fragrance and footwear.
Lacoste is a lifestyle brand, born of the inventiveness of French tennis champion, René Lacoste, who created the first polo shirt ever, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis courts.
Nicknamed the Crocodile by the press in the late 1920's when he was a multiple Grand Slam tennis champion, René Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt.
With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries. Two LACOSTE items are sold every second in the world.
A symbol of French effortless elegance since its creation, the LACOSTE polo shirt is a timeless wardrobe essential that provides comfort and freedom of movement on and off the tennis court.